Sleever Trends > SKINSLEEVER® tactile varnish: a revolution by SLEEVER INTERNATIONAL
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SKINSLEEVER® tactile varnish: a revolution by SLEEVER INTERNATIONAL
SLEEVER INTERNATIONAL is today unveiling a genuinely revolutionary solution and showcasing a new facet of its innovative capacity. This 3D-effect, developed by SLEEVER INTERNATIONAL, features a new packaging dimension, namely, sensoriality, whose overriding purpose is to stimulate the consumers' senses and thereby get closer to them. As a result the 3D-finish has become a major component of brand marketing strategy.
SKINLEEVER® tactile varnish: a unique, consummately delivered process
This effect resides on the Helioflex® printing process, developed by SLEEVER INTERNATIONAL, which calls upon the mastery of several different printing techniques. A single printing line suffices to successively carry out rotogravure, flexography and serigraphy. The high-quality finish can feature up to 14 colors. The 3D-effect is obtained by a special outer varnish that enhances and boosts the printing volume. The process is compatible with all types of films. The operation is carried out with such precision, within a few tenths of a millimeter, that the resulting finish is superlatively subtle.
SKINSLEEVER® tactile varnish: an original, differentiation tool
The first application of this groundbreaking solution is Cricket lighters (Swedish Match group). The number 2 player in this market was determined to set the highly competitive lighter market on fire. Five series of 8 visuals were designed by Alpha Centauri Design), on a variety of themes, among which the Bling-Bling collection, which depicts illustrations that embody this eye-catching, glamorous universe.
The 3D-effect makes it possible to boost the volume of visuals, on one hand, for example, plumped up lips, whilst, on the other hand, incorporating a striking, shiny and glittery finish. The lighter is metamorphosed into a fashion statement that consumers are keen to show off. The success of the first series has been such that Cricket is already planning sequels.
SLEEVER INTERNATIONAL's SKINSLEEVER® 3D varnish represents an innovative, unique technology which meets the needs of brands in search of a means to differentiate themselves by original packaging. This decorative solution undoubtedly heralds the advent of a unique packaging solution capable of evolution and suited to the needs of the most demanding markets.
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