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Awarded at the Prestiges Pro Helio 2008
Sleever International has been awarded by Pro Helio, organisation dedicated to the promotion of rotogravure printing, for its limited edition 'David La Chapelle' on the bottle of Rémy Martin V.S.O.P.
Unprecedented brand promotion
The House of Rémy Martin creates a happening in the cognac world. For the first time, a bottle of cognac is adorned with a limited edition sleeve. The 75cl collectible also comes in a 1.75 liter limited edition numbered magnum: on sale over the web for 300 minutes, the 300 magnums were snapped up in seconds!
The challenge facing Sleever International was to faithfully reproduce the colors and shapes of the visual designed by the Barbé agency, working to David La Chapelle’s design.
The jury particulary appreciated the design of the collector and its impact, using a helio engraving technology with 10 colours on a bottle with over 70% diameter differentials.
Print friendly version