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WorldStar for Packaging - Bazzar
In November, the World Packaging Organisation has awarded a prestigious prize for the food sector to Sleever International for the Bazzar packaging.
The World Packaging Organisation is a not for profit, non-governmental, international federation of national packaging institutes, regional packaging federations and other interested parties including individuals, corporations and trade associations.
WorldStars are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right, and better in its class in execution or innovation by comparison. WorldStars 2007 attracted some 291 entries from 32 countries.
The famous restaurant chain Bazzar in Rio de Janeiro wanted to offer its customers the chance of using its famous sauce for Bazzar ice creams in their own homes. Three flavours were produced in three complex packaging shapes by high-quality sleeves made by Sleever International. The need for a perfect finish meant that a PVC film could not be used.
Sleever International thus created a perfect sleeve decorated with 8-colour helio-printing by using a SI-OPS-TF / 050 film. Decosleeve was entrusted with the positioning of the sleeve.
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