Metallic decorative effect : The Mirror® solution

Consumers’ increasing lack of interest in traditional products is a confirmed factor of the spirits segment and the market is eager for modernity. Corporate brands are developing a trendy nightlife image, redesigning their bottles with the help of creators, introducing smaller formats and offering premixed drinks to appeal to young adults. To help them make the most of this wave of modernity, the Sleever® has become a major component of alcohol brands’ marketing strategy. A distinctive shape, attractive special effects and a variety of surface finishings that invite the hand to reach out and touch the product.
Its latest innovation in the Sleever® palette range to satisfy the need for metallic decorative effects, Sleever International® invents the Mirror solution.

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