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SLEEVER® - ineluctable partner for effective marketing for Jupik
In a highly competitive context and a constantly growing market, Hoop Kofola, one of the main players in Eastern Europe, is focusing on interactivity with its young consumers. The brand created the "Jupik Team" – a group of four virtual team members, each endowed with special powers.
Sleever International proposed a bespoke SLEEVER® solution that fulfils three functions: dressing the bottle and enhancing the soft drink, consumer info with the game announcement on the front and a promotion by way of a thermochromic printed peal-off label on the inner sleeve, which can only be removed after the bottle has been purchased...
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