Sleever Trends  >  Worldwide first: Christian Audigier signs a range of wine bottles

Worldwide first: Christian Audigier signs a range of wine bottles

Christian Audigier's wine range from the Montpeyroux Cellars, has taken what is reputed to be a traditional market by surprise. In fact every classical code of the wine universe has been voluntarily disrupted thanks to SLEEVER® solution.

SLEEVER®, cornerstone of the concept

Known for his unusual and offbeat creations and worlds, designer Christian Audigier decided to pull out all the stops to surprise the consumer and launch a regional Aude wine range on the international market. Tattoo works of art by artistic director Barry Sutton inspired the design of each of the five bottles. SLEEVER® solution was the cornerstone of this original concept.

To further accentuate the product's uniqueness, the five Montpeyroux wines also bear equally unusual names: Velvet Merlot, Spicy Syrah, Rich Cabernet, Golden Chardonnay and Rosé Cuvée d’Or and are packaged in screw-top bottles.

Sleever International opted for GLASSLEEVE® technology to tackle this exceptional series, that has already become a collectible. A full packaging solution, capable of withstanding shocks and protecting the fragile glass, GLASSLEEVE® solution makes it possible to reproduce 360° highly complex visuals to boost sales and attract the consumers' eye.

A collectible series hailed by an international design award

Since its release, the range has set the entire market buzzing. Sleever International has just received a Silver Pentaward in the Luxury category during this international competition that rewards the best packaging creations, thereby honoring the quality of reproduction of Christian Audigier's universe and Barry Sutton's work.

An A-Z project

Each sleeve features 9-color rotogravure enamel-cello printing. The Rosé Cuvée d'Or reference also features UV zones that catch the light in interesting ways in nightclubs and discos. These achievements are the fruit of Sleever International's dedication to full service, carried out with minimum development lead-time and in particular with the participation of Sleever Studio for the 3D-anamorphism and prepress work and of Decosleeve that used POWERSLEEVE® process to implement this project.