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Cosmetics Hair care : A thriving yet demanding market
Packaging must relay a campaign’s sophisticated messages on a global scale; it must also be educational and informative to users, explaining clearly how a product should be used.... View more
Fructis - a green shelf revolution
The packaging echoed this break with tradition in the choice of its eye-catching apple green colour.... View more
Skin Care
After the wave of natural products aimed at the tanning sector in the Nineties, the market trend of the third millennium is more towards sensuality, well-being and inner beauty.... View more
Skin Naturals, a new look at decorative solutions
A particularly notable presence in the highly competitive retail face care section of supermarkets, Garnier is one of the most dynamic brands in terms of innovation, and it has no qualms about ... View more
Make-up is an invitation to fun and pleasure
Make-up, most imaginative of the cosmetics sectors, relies on packaging innovations to raise its image by offering novel applications (powders in salt shakers, roll-on eye shadows, etc.).... View more
Pharmacy prescription
The giants of the pharmaceutical industry are gradually withdrawing from packaging their products and instead retaining specialist pharmaceutical Contract Packers, in order to concentrate on product ... View more
Flunase, a high-protection nasal spray in Japan
The British laboratory developed a packaging strategy to meet the particularly high requirements of Japanese patients in terms of packaging.... View more
Betadine acquires a European dimension
Sleever International designed a full packaging range, including NOTIPLUS® for some markets, with a repositionable multi-sheet notice concept directly integrated into the shrink sleeve...... View more
Perfumes : A mythical yet mature market
To attract the attention of their target markets, Perfume manufacturers have surprised, astonished, and even disturbed their audience to avoid blending into the background of some 450 fragrance ... View more
A summer skinny dip for Classique and Le Mâle
In the spirit of his haute couture collections, Jean Paul Gaultier (who's fragrances are produced by Shiseido) adores surprising addicts of his perfumes with increasingly original and unusual limited ... View more